Archive for Window Cleaning Business

The 3 Keys to Your Success

Keys to Success

How do you make this year your best? By wanting it. By doing it.

Building your business is all about accomplishing little things, consistently, until those little things become bigger things. It is about sticking with those little things until they have the time to grow into the bigger things.

Accomplishing your goals for your business comes down to 3 key items.

First, Determine Your Goals

The first step toward building your business is naming your goals. Only you know what is best for the future of you and your business, but here are a few goals to consider:

  • Do you want to expand your business?
  • Do you want to pick up new customers?
  • Do you want to hire more workers?
  • Do you want to work less?

Be specific and honest with yourself.

Second, Develop a Plan

Once you’ve determined what larger goals you want to accomplish, start thinking about how best to achieve those goals.

Make a plan. Start by listing your larger goals. Then brainstorm and break those goals into smaller, more manageable pieces.

For example, do you want to pick up new customers? What things can you think of to start working towards achieving that? Everyday things. Things you’ve not tried before. Things you tried before but didn’t follow through on.

Increasing your customer base can be accomplished a few ways:

  • cold-calls
  • word-of-mouth
  • being more visible

Try to be more specific in your list. The more specific, the more likely you are to stick with it.

  • Ask for referrals
  • Print and send out postcards to one specific zip code
  • Print and put flyers on doors in specific neighborhoods
  • Promote yourself on Facebook and Twitter
  • Mention your business at gatherings and functions

Third, Do It! And Stay Motivated

Once you pick one or two specific actions, put them into effect immediately. And stick with them.

The key is consistency.

If you decide to do something–like advertise on social media–make a schedule and keep that schedule. If you plan to post everyday, 3 times a day–do it. And keep doing it.

Give yourself a set amount of time to determine if something is working for you–say 3 months or perhaps one window cleaning season. Evaluate what has been accomplished in that time, and whether the actions you took are working.

Do they need some adjustment? If so, what would make you more successful?

Want to learn more about how to start your spring right and make your business more profitable? We can help with that! Comment below or email us from the About Page!

10 Tips to a More Brilliant Future – Part 2

Spring Leaves

Now that you have put some thought into improving what you already have going with your window cleaning business (discussed in Part 1), Part 2 will cover some ideas to expand your window cleaning world.

1. Establish an Online Presence

If you don’t already have one, create a website for your business. This is one of the best things you can do for yourself and your business. Customers will be able to find you via Google and other search engines. You will create a platform where you can promote yourself. You can tell the world why you should get their business over the other guy.

Make your business known on social media platforms connected to your website. Increase your presence there by staying on top of news, especially news related to window cleaning, and by retweeting/sharing posts from other businesses and individuals who have more followers. You can also market for free through these social media channels. Just make sure you balance ads and information, and don’t spam your channels. A handful of posts per days is usually enough.

Consider the following social media networks:

  • Facebook (make a business page for your company)
  • Google+ (make a business page connected to your Google business account)
  • Twitter (tweet, retweet, and keep up to date on news about window cleaning)
  • Pinterest, Instagram, and Vine (post before & after pictures of your customer’s windows)

Make a YouTube channel, even if you only use to create ads for your business. Once more, like, share, and comment on other videos to increase your presence.

Make a blog, because this is a great place to share information about your company, your history, your services, and anything else you feel like sharing. Just make sure that you keep posts here professional, because they will serve as the face of your business. This goes for all of your online posts–website, social media, YouTube, etc.

2. Expand Your Knowledge

The window cleaning business doesn’t drastically change like some businesses, but you can still benefit from keeping up to date on what’s out there. Manufacturers create new tools and make changes to established ones. Health, safety, and environmental laws get updated. And over time, your needs as a window cleaner may change.

Maybe there is one job that takes more time than usual because of hard water. Maybe there is one job that has obstacles difficult to work around with your ladder. Maybe one customer wants a greener solution.

How can you make these jobs more profitable? Easier to complete?

3. Expand Your Networks

Window cleaning is a mostly solitary job, but you can still learn from the mistakes, trials, and successes of others.

Take advantage of information from other window cleaners, from manufacturers, from wholesalers. Find conventions, demonstrations, and gatherings where you can interact with these people. Read and watch as much as you can on the internet.

You never know what single piece of information could change the way you look at and run your business.

4. Think Outside the Box

What ways can you creatively expand your business? What ways specific to you and your area can help you? Only you know the answer to this question, because it will be specific to your area.

For example: One window cleaner hires bike messengers as part time window cleaners.

5. Stay Consistent

Whatever changes you implement, whatever processes you update, make sure to be consistent with how you handle them.

If you put a marketing plan into action–stay consistent.

If you implement a new process for conversing with customers–stay consistent.

If you start posting to social media–stay consistent.

If you missed last week’s post, be sure to check out Part 1.

Want to learn more about how to start your spring right and make your business more profitable? We can help with that! Comment below or email us from the About Page!

10 Tips to a More Brilliant Future – Part 1

A Spring Window Reflection

For a window cleaner, winter is the time to reassess before the coming spring. Many window cleaners work through the winter, but you can still be thinking about how you can improve your business and be more profitable. If you are hibernating, creating a plan can make sure you get off on the right foot as soon as the weather breaks.

How can you make this your best year ever?

There are a number ways you can improve on or expand what your are doing.

In Part 1, we’ll cover suggestions for improving the tools, customer service, and processes that make your business grow. Next week, Part 2, will cover new things to think about and how to find them.

1. Inventory Your Tools

While business is slower, go through your tools and determine what needs replacing. Are any of your tools causing you to spend more time than necessary on a job?

Remember, time is money.

It might also be a god time to consider what new tools might benefit your business. What tools might make tough jobs easier? Maybe consider the chemicals you use daily and for special cases.

2. Add New Products and Services

What services can you add to your business? Consider what would be of benefit to your customers. Have they asked about certain services that you don’t provide? Maybe now is the right time to consider adding those services.

3. Sell More to Current Customers

Make sure your current customers know about new services you are offering. If you have been cleaning windows for your customer for years, they won’t know what other services you’ve added unless you tell them.

Evaluate what can help your current customers and consider adding these services.

Above all, don’t hold back talking about them or advertising them.

4. Improve Your Processes

What parts of your business process can be improved? Consider areas such as:

  • Scheduling jobs
  • Workflow on the job & off
  • Job tickets & other forms
  • Calling & conversing with customers
  • Procedures
  • Marketing
  • Financials

Sometimes all it takes is writing down how you do something to help determine how you could do it better.

Maybe this year is the year you can create new marketing goals. Do you send postcards to your area? If not, maybe you should. If you do, what about adding a second zip code to that marketing area?

5. Reevaluate Your Pricing

The start of the season is the best time to consider raising your prices. Make sure your competitive, but also make sure you are making what you are worth. Determine the accurate amount of time you spend on a service and how much that time is worth.

We’ll cover more ideas to grow your business next week in Part 2!

Want to learn more about how to start your spring right and make your business more profitable? We can help with that! Comment below or email us from the About Page!

How to Choose Waterpole Brush Jets

Waterpole Brush Jets - Pencil and Fan

Waterpole Brush Jets – Pencil and Fan

The Brush Jet is what delivers the Pure Water to the window. It attaches to the Waterpole Brush.

Brush Jets come in two styles—pencil jet and fan jet.

Pencil Jets

A pencil-style Brush Jet sprays water in a straight line. Pencil jets are best for Hydrophilic Glass, which is glass where the water easily cascades down the surface in sheets. Hydrophilic Glass is easily cleaned with quick passes.

Pencil Brush Jets are the standard type of jet to come with most Waterpole Brushes.

Fan Jets

A fan-style Brush Jet sprays water in a wide, fanning shape. Fan jets are best for Hydrophobic Glass, glass that “fears” water, repelling it, and where water beads more, not covering the surface as easily. Hydrophobic Glass is best cleaned with slower passes.

Fan Brush Jets are usually available to be swapped out, or are commonly in Waterpole Brushes with four jets.

Hydrophilic Versus Hydrophobic

No one knows what causes glass to become hydrophobic, but you may be able to return the glass to hydrophilic by gently rubbing the glass with bronze wool or a bronze wool pad.

Otherwise, using slower, tighter passes with your Waterpole will clean hydrophobic glass better.  For more information, see the blog post How to Perfect Your Waterpole Technique.

Do you have additional questions about Pure Water filtering and the products available?  Comment below or email us from the About Page!

Or… Shop for Pure Water systems now!

How to Choose a Waterpole Brush

Waterpole Brushes - Rectangular & Radius

Waterpole Brushes – Rectangular & Radius

With a Pure Water System, the bulk of the work is done by the the Waterpole brush. What brushes are available and which one should you choose?

Waterpole brushes come in a variety of styles and materials. Each type has its pros and cons. Choosing the right style for your use is based a great deal on preference.

Rectangular vs. Radius

A Rectangular Brush has a straight brush body and is great for straight surfaces – meaning they work well for windows. This is a great brush, because it accomplishes the ideal goal of maximum brush contact with the window.

A Radius Brush has an angled brush body and works well for cleaning window sills and window frames or other uneven surfaces. This brush is also useful for non-ideal situations.

The picture at the start of this article shows the profile view of both a Rectangular Brush and a Radius Brush.

Synthetic Bristle Vs. Boar’s Bristle

Synthetic Bristle brushes are the most common brushes used for Waterpole cleaning, because they are less expensive. They can be made of nylon, polyester, or a combination of the two.

Note: Synthetic brushes often come “flagged” meaning the ends of the bristles are split to make them softer and better able to hold water. These flagged bristles are usually the best option for window cleaning.

Boar’s Bristle, or other natural animal-hair bristle, brushes also work well for window cleaning, because they hold more water than Synthetic Bristle brushes.

Bi-Level Brushes

Bi-level Brushes feature dual-cleaning surfaces which make them ideal for cleaning hard to reach areas. Usually these brushes have short, stiff bristles and longer, softer bristles, accomplishing good surface contact on most surfaces.

Solar panel brushes

Solar panel brushes are usually made of very soft bristles. These brushes are usually Synthetic Bristle and are yellow to denote that they are for solar panels. They are available in either a Rectangular Brush or a Radius Brush.

Do you have additional questions about Pure Water systems and the products available?  Comment below or email us from the About Page!

Or… Shop for Pure Water systems now!

Window Soap & Winter

Winter Window

What is the best way to keep my window soap from freezing?

During the winter, this is a common question I receive from window cleaners.  Unfortunately, there is no perfect answer to this question.

Why?  Well, the purpose of window soap is to lubricate the squeegee and to keep your water from evaporating off the window too quickly.  The most effective way to lower the freezing temperature of water is an alcohol additive.  However, this is somewhat counterproductive, because alcohol will cause the water to evaporate more quickly.

Adding alcohol is also adding more chemicals to the equation of window cleaning.

So winter window cleaning becomes a balance of factors.

If the weather is not too bitter cold, it may be more effective to use warm water in your soap mixture.  Be aware, this will also cause soap to evaporate off the window faster.

If you do use an alcohol additive, make sure you use cold water.

What types of alcohol can be added to window soap to lower its freezing temperature?

  • Methyl alcohol (Methanol) – A good source of this is automotive windshield washer solvent
  • Isopropyl alcohol – Also known as rubbing alcohol
  • Ethyl alcohol (Ethanol) – Commonly used as a solvent in the form of “denatured alcohol,” which is drinkable alcohol with poisonous additives to make it undrinkable

There is also Ethylene Glycol (most commonly automobile antifreeze), Propylene Glycol (often used for “pet-safe” antifreeze), and Glycerol or Glycerine (which was formerly used as automotive antifreeze but is more commonly used now in sprinkler systems and is non-toxic).  These are not as commonly used in window soap as antifreeze, but are present in some commercial cleaners.

For more information on types of antifreeze, check out the Wikipedia article on the subject.

In addition to evaporation time, it is also important to pay attention to the dangers of working with alcohol mixtures.

Keep in mind:

  • Alcohol is flammable
  • Read all MSDS information carefully
  • Keep chemicals in clearly marked containers
  • Remember that you will be coming into close, prolonged contact with these chemicals, and that makes them more dangerous
  • Gloves and good ventilation are always important

For more information on safely using alcohol as an antifreeze additive, see the AWC article Using Alcohol, by Gary Mauer.

Above all else, always be aware of what chemicals you are using and how to use them safely.

Do you have additional questions about window soap, antifreeze, and the products available?  Comment below or email us from the About Page!

Or… Shop for soap now!