Soren Samuelsson, also know as Sorbo or Mr. Sorbo, is the owner and founder of Sorbo Products Inc. Previously, Soren ran a successful and professional window cleaning company. As a young window cleaner, he strove to be effective and competitive.
When you listen to Soren tell his story, he talks about how he was a young man looking for direction for his life. Window cleaning gave him the direction he was searching for. He invented many time-saving and money-saving tools, techniques and tricks while being a window cleaner.
Around the early 1980’s, Soren saw how much he depended on the tools he invented and dreamed of how they could impact the window cleaning community. This innovative passion led to the creation of Sörbo Products Inc.
Innovation came natural to Soren and led him to a new take on the professional window cleaning squeegee. Early on, his squeegee became known as the squeegee that had a rubber blade that could be sharpened. At the time, the unique Wide Body design of the Sorbo Squeegee really caught on with the professional window cleaners. Today, professionals seek out his high performance tools including handles, channels, and rubbers.
Soren has continued to innovate and invent new products used by professional window cleaner for decades. Being a former window cleaner himself, he is very particular in the quality of the products he sells and the distributors who carry the Soren name. The company has strong principals, placing value on their products over fiscal gain.
With items like the 60” Eliminator squeegees, Leif Bucket cart, Quadropod, 36 inch scrubbers (Sorbo fixed t-bar and Sorbo white washer sleeve), and the new S-Arm scrubber, Soren continues to increase his mark on the window cleaning equipment market.
Soren has gained a lot of attention with creative and unique channels, such as the Sorbo Limited Edition Blue Lightning and Sorbo Limited Edition Red White & Blue quick silver channel.
This Red, White & Blue channel is Sorbo’s most popular Quick Silver style channel with tapered ends. It features red, white, and blue stars and stripes decoration, so you can show your colors and your pride! Their specialty channels are available for a limited amount of time, make sure to order them while they last!
Sorbo Products Inc. is a family ran business success story and the company continues to stay within the family. Soren himself remains a large active part in the business.
Soren loves to hear from window cleaning pros. He even will appear at window cleaning events such as the IWCA conventions and will give away free limited edition Sorbo channels. He really enjoys supporting the industry that he has been involved with from the ground up.
Detroit Sponge is proud to carry the Sorbo brand in our warehouse located near Detroit in Wixom, MI. Head to our website to order or learn more about the Sorbo products we love!