Innocent Tardiness or Blatant Disregard
As I waited in line at the grocery store check-out last week, I overhead the cashier telling the person in front of me about being late to work due to […]
Articles
Email Marketing | What Not To Do
I read a great article via LinkedIn today about the good, the bad and the ugly of email marketing campaigns. We’ve all been the recipient of some pretty bad email […]
Window Cleaners and Meme Fun
2013 IWCA Convention/Trade Show
You going? You should!! We’ve mentioned before how important it is to attend the annual convention and meet other people who, for once, get what it is that you do. […]
Direct Mail | How Big Is Too Big
OK, OK …. I admit that in the past I have said to buy the largest size direct mail postcard that you could afford. I said to avoid the often […]
Window Cleaning Franchise or Your Own Thing?
There have been several news stories this month regarding window cleaning franchises. I always wonder if that is the easier route, having a brand and an image pre-built for you. […]